Agencies

Cut Claude API costs by 50% using Batch API for client reports

Anthropic's Batch API now processes requests at half-price but with 24-hour delays, perfect for overnight report generation workflows that don't need real-time responses.

Route client assets to the right team using Make's AI text parsing

Use Make to read incoming emails or Slack messages, extract project type with Claude, then auto-assign to the correct team channel or project folder without manual sorting.

Automate weekly competitive intelligence reports with Perplexity API

Perplexity's API now offers real-time web search results with citations, letting you build automated competitor tracking that surfaces new positioning, pricing changes, and campaign shifts every Monday.

1. 1Sign up for Perplexity API at api.perplexity.ai and generate an API key
2. 2Build a Make or Zapier scenario triggered every Monday at 8am
3. 3Create a Perplexity API call with queries like 'What new marketing campaigns did [competitor name] launch in the last 7 days' and 'Recent pricing changes for [competitor product]'
4. 4Parse the JSON response to extract cited sources and key findings
5. 5Push results into a Google Sheet with columns for competitor, finding type, date discovered, and source URL
6. 6Format the sheet as a report and email it to your strategy team before their 10am standup
7. 7Optional: Add a second query asking Perplexity to summarize business implications for your agency's positioning